Nike : Nike Women
Join the Tribe! Developed back in the early days of Friendster and MySpace (remember then?), this site concept centered around shared events which were joining Nike athletes. These days, all it takes is a Facebook plug-in and you're hot to trot.
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| Project Year: 2005 | Project Status: Launched | Agency: AKQA | Relevant Link: |
| Technology: Flash | Project Duration: 2 months | Employ: Sub-Contract | Agency Site |
Facets Include:
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Process Flows
An early precursor to social networks, these Nike users utilized the site to share and browse products as well as interact using the site.
Site Structure Diagrams
The strucutre of the site diverged from being merely a brochure site to having a social network component to add an element of virality.
UX Wireframes
Wireframes showed the different instruction components to the site, where the user could take lessons on hip-hop and dance classes.