Shift Interactive : Interface Design
Shift Interactive was an early concept around in-dash navigation for connected drivers. Inspired by the heads-up displays fighter pilots used, it allowed for task completion while retaining the driver's focus area for safety. In recent years, a higher penetration of mobile usage as well as safety laws have brought the immediacy of this concept closer to actualization.
| Project Year: 2001 | Project Status: Conceptual | Agency: Self | Relevant Link: |
| Technology: N/A | Project Duration: 6 months | Employ: Contract |
Facets Include:
1
Heuristic Analysis
Research of current implementations for similar vehicles, as well as gaming metaphors suggested an initial design language.
Taxonomy Definition
Initial definition of the five main content buckets categorized all functions of the navigation / communication system.
Process Flows
Click-paths for three user personas were established to define the different use cases for the system.
Facets Include:
2
UX Wireframes
Initial wireframe illustrations emphasized a collapsible modularity, utilizing dashboard space with maximum efficiency.
Brand Development
The brand for Shift was a throwback to Paul Rand & IBM's simplicitiy, a reference to the electrical circuit and gearshift.
Design Comps
Transitioning system colors were meant to compliment against the day/night glare.