PARC : Site Design
PARC is another company that has long established roots in the Silicon Valley. They invented the mouse! and Ethernet! They're also great people, who were very forthcoming in the user interview and design process. After a week of interviews with PARC, a site scope began to form around some of the research hubs that were inherent to the organization scientific groups.
| Project Year: 2008 | Project Status: Live | Agency: RuderFinn | Relevant Link: |
| Technology: PHP / MYSQL | Project Duration: 3 months | Employ: Contract | Agency Site |
Facets Include:
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Business Requirements
Redesign of the PARC website had to showcase their historical offerings, as well as appeal to international investors who were looking to outsource innovation laboratories.
Stakeholder Interviews
Two weeks of interviews with PARC employees helped get a sense of the frequency and type of publications that took place there - of which an apropriate site structure could be based around.
Heuristic Analysis
PARC was presented an analysis of effected corporate communication guidlines, which could be used to develop a employee-generated knowledge platform, leveraging their intellectual property.
Facets Include:
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Usability Testing
Personas were developed around authors of content internally for PARC, as well as potential corporate sponsors of PARC's innovation.
Taxonomy Definition
A restructuring of PARC.com required a new concept in site heirarchy and navigation, aligning more closely to what the uninitiated user would instinctively think content resided.
Process Flows
Process flows helped outline the path that prospective clients and employers would take in validating their impressions of PARC, as well as navigating their site.
Facets Include:
3
Site Structure Diagrams
Conceptual circle relationship diagrams illustrated the suggested restructuring and prioritization of PARC based upon the Discovery phase findings.