SunPower : Site Design
Helping pitch and win this work with the agency Tribal DDB, the technology and inspiration behind SunPower made for a very compelling project in their site redesign. Pioneers of solar, their website was an integral part of the brand's greater redesign and relaunch. Power up!
| Project Year: 2008 | Project Status: Live | Agency: Tribal DDB | Relevant Link: |
| Technology: PHP / MYSQL | Project Duration: 4 months | Employ: Sub-Contract | Agency Site |
Facets Include:
1
Business Requirements
Understanding the consideration and procurement cycle was essential to strategizing this site. Solar is a unique product in that it takes years to pay off.
Stakeholder Interviews
It was indicated that the potential buyer registration process was where the sore spot of the site was and that any improvement needed to be focused on this conversion metric.
Usability Testing
Internal discussion sessions painted the picture of a company in transition with the changing line of residnetial / commercial / gov't offerings and a recent buyout.
Facets Include:
2
Process Flows
Process flows helped streamline the conversion process of potential leads for solar customers, helping the screening and qualification process.