Safeway : Site Design
A full redesign of Safeway.com required hundreds of pages of documentation, dealing with a myriad of online vs. instore process flow dependencies for outlining their online grocery shopping experience.
| Project Year: 2008 | Project Status: Launched | Agency: Tribal DDB | Relevant Link: |
| Technology: N/A | Project Duration: 6 months | Employ: Sub-Contract | Agency Site |
Facets Include:
1
Stakeholder Interviews
Internal reivews with the Safeway team as well as their technology vendor helped isolate engineering needs as well as CMS constraints around a redesign.
Heuristic Analysis
Strategy surrounding existing e-commerce practices were presented to the client for a best-of-breed shopping experience on Safeway.com.
Process Flows
A rich interaction model with dynamic shopping cart experience was strategized to further their online identity as a technology leader.
Facets Include:
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Site Structure Diagrams
A number of different interaction models were illustrated to best reflect a intuitive user experience when browsing the heirarchy of Safeway's categories / sub-categories / product shelves.
UX Wireframes
The wireframe deck spanned hundreds of pages in the end, each revised, annotated and dictated a very powerful and unique shopping experience.