Hewlett Packard : Site Design
Hewlett-Packard is a legacy company within the Silicon Valley. Their business was very heavily slotted into Consumer / Business / Enterprise categorization. Unfortunately, this is not the way visitors to their website think of their own process. The challenge of this project was to get HP to see a more user-centric way of thinking.
| Project Year: 2008 | Project Status: Conceptual | Agency: Tribal DDB | Relevant Link: |
| Technology: N/A | Project Duration: 4 months | Employ: Sub-Contract | Agency Site |
Facets Include:
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Process Flows
HP had ingrained into their collective heads the need for navigation on the website to reflect their corporate structure. Efforts were (futily) made to adapt a more user-centric strategy.
Site Structure Diagrams
The sitemaps provided another opportunity to recommend to HP that they focus on the products themselves, not whether a Small / Medium / Semi-Large business size categorization was needed.
UX Wireframes
Wireframes were a page-level battle in trying to have HP restrategize the delivery of their product offerings. Five difference interaction models were presented of their homepage.