Glad : Site Design
The redesign of Glad.com was centered around the multiple stages surrounding the food handling cycle. From storage to cooking to clean up, there was a Glad product to fit the bill.
| Project Year: 2005 | Project Status: Live | Agency: Tribal DDB | Relevant Link: |
| Technology: Flash | Project Duration: 6 months | Employ: Sub-Contract | Agency Site |
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Business Requirements
The Glad redesign was to take an aging brochure-wear site and turn it into a more flexible marketing platform. Glad wanted a very temporal site which would rotate constantly.
Stakeholder Interviews
Two weeks of interviews uncovered the 'food handling cycle', which was embedded into the minds of the client's marketing department. This was a theme that was executed on throughout the site.
Heuristic Analysis
Personas were created around potential users of the site - which moms would use it for what reasons in their work and home. These helped dictate needs and functionality.
Facets Include:
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Taxonomy Definition
The different steps of the food handling cycle were defined to help divide Glad's product line into distinct categories.
Site Structure Diagrams
The steps of the cycle helped provide guidance on how to best organize Glad's content offerings, in turn dictating how the site was to be structured.
UX Wireframes
These allowed the creative department at Tribal DDB to explore the best Visual Design apropriate to Glad's current campaign and ongoing brand.