Tourism Australia : Australia.com
When doing a research degree abroad, how prestigious is it to be able to redesign the .com identity for the country itself? Fair Dinkum! Toursim Australia was looking to cater towards the adventure explorer who was going to leap off mountains, wrestle with a croc and eat a dingo. The interaction needed to follow suit.
| Project Year: 2007 | Project Status: Live | Agency: Isobar | Relevant Link: |
| Technology: Flash | Project Duration: 3 months | Employ: Sub-Contract | Agency Site |
Facets Include:
1
Business Requirements
Tourism Australia has a distinct office for each state and territory, the requirements around the site mandated that they interconnect and share assets.
Stakeholder Interviews
From interviews with prospective Australian tourists, a set of personas were developed to best summarize who was coming to visit. The strategy of the site was to focus on the Adventure Explorer demographic.
Process Flows
The unique process for this collection of regional and national sites was a 'suitcase' metaphor, allowing the prospective visitor to cache interesting pages, pictures and icons from the sub-sites.
Facets Include:
2
Site Structure Diagrams
With seven different state and territories each having their own site and structure, the national site needed to be compatible - allowing for navigation from parent to child element within the heirarchy.
UX Wireframes
Wireframes showed how Australia.com might enable the sub-state sites, while still retaining it's importance as a destination to return to for decision-making.