CostPlus : Online Taxonomy
After authoring, recruiting and executing an online card-sorting survey, Gauge Design provided GSI Commerce with a position analysis of how consumers trend the current Cost Plus catalogue taxonomy. Within hours, Gauge Design had solicited a hundred online participants from all around the country.
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| Project Year: 2009 | Project Status: Complete | Agency: GSI Commerce | Relevant Link: |
| Technology: HTML / Flex | Project Duration: 1 month | Employ: Sub-Contract | Agency Site |
Facets Include:
1
Heuristic Analysis
Gauge provided to CPWM recommendations on a categorical restructuring of their top-level navigation structure after this research survey.
Usability Testing
An online survey gathered data from 100 Cost Plus customers, which included their shopping habits and demographic information.
Taxonomy Definition
An online card sorting application followed survey information, tasking users to categorize 60 different products into instinctual groups.