NADEX : Usability Assessment
Hedgestreet was an offshoot of the inflated post-Y2K, pre-2nd Great Depression market. Users were able to place market orders and perform research through this site. Gauge Design was brought in to assess the efficiency of their registration process - sorry about the collapsed economy, we couldn't help that.
| Project Year: 2005 | Project Status: Dot-bombed | Agency: Swirl | Relevant Link: |
| Technology: N/A | Project Duration: 2 months | Employ: Contract | Client Site |
Facets Include:
1
Stakeholder Interviews
Interviews with agency-side representatives gave insight on the strategic direction of the client, allowing for a targeted excution of this consultation.
Usability Testing
Assessment of the exisiting processes and interaction models helped identify some needed improvements in NADEX's application.
UX Wireframes
A set of wireframes was delivered to NADEX (Hedgestreet) to help them viusalize the direction in which the site would develop towards.
Facets Include:
2
Design Comps
Design comps kept the existing aesthetic, but were a formalization of the wireframes to provide the both the client's marketing and engineering teams further context.