Challenge Butter : Site Design
The challenge of Challenge was the assurance that the agency would stick with the butter magnate through the design, development and evolution of their business. Fast talkin city slickers needed not to apply to consult on this project.
| Project Year: 2003 | Project Status: Relaunched | Agency: Grey SF | Relevant Link: |
| Technology: PHP / MYSQL | Project Duration: 4 months | Employ: FTE | Agency Site |
Facets Include:
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Business Requirements
When a butter company asks for a website - the question isn't whether or not they're able to keep it up, but
Stakeholder Interviews
Distributors and restaraunt owners were consulted with regards to what they would look for in terms of trustworthiness of a consumer products website - as well as how Challenge is viewed as brand amongst it's competitors.
Site Structure Diagrams
When churning a butter website from scratch (pardon the pun), these structure diagrams helped isolate the needs for the maintenance and upkeep by both the client and agency.
Facets Include:
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UX Wireframes
Wireframes were the first introduction to the client what their website was to look like. Humans are extremely visual, and these initial drawings help them see the process as it unfolds.
Design Comps
A comfortable, home-style cooking was needed for this look-and-feel. In sync with the creative department, new pages were added to match the established aesthetic of Challenge's advertising campaign.
XHTML / PHP Coding
Built before the days of (my knowledge of) tableless design, this site was heavy as a brick truck. Nonetheless, a image-heavy implementation allowed for a faithful rendering of design directions.