Oracle : Creative Rotation
Creative Rotation was a web-based application that showed each region which ads were currently in rotation for Oracle. Quick and easy access to this information allowed for educated buying decisions. This site is an example of a very-specific need being fulfilled for a client. Rumor has it, the great Larry himself checked it from time to time.
| Project Year: 2003 | Project Status: Launched | Agency: Grey SF | Relevant Link: |
| Technology: CSS / PHP | Project Duration: 1 year | Employ: FTE | Agency Site |
Facets Include:
1
Business Requirements
Developing this application from a singular need by the client required a refined scope to ensure proper fulfillment of needs.
Stakeholder Interviews
Internal and client-needs were uncovered during intial interviews before launch, as well as before each development cycle.
Usability Testing
The intial launch of this small application had a few flaws in the processing and uploading of creative assets. Continual improvements were made to improve work flow.
Facets Include:
2
Site Structure Diagrams
This site was a component of the greater offering Grey had for the Oracle account, and was required to integrate with larger intranet.
UX Wireframes
Wireframes outlined the core components of interaction for the Creative Rotation. After sign-off on the basic functionalities for the site, concpet began on design.
Design Comps
A minimalist view for this site was implemented, to match the working (and current) aesthetic of Oracle's ad campaign. They say it'll never change, because Larry can create the ads himself.
Facets Include:
3
XHTML / PHP Coding
A lean, mean front-end code allowed for a quick development cycle on the back-end of the process. A tableless design kept page load times low and the site clean.
Cascading Stylesheets
Separation of code and content from the womb to the tomb. CSS allowed for easy changes to be made by the developer to the front-end without affecting the presentation layer.