Target : Weekly Ad
Minnesota's native son, the Target Corporation has a cult of followers for their Weekly Ad special offerings. How to make this experience more intuitive in an online arena? How to help mom find the My Little Pony backpack with swift efficiency? Gauge Design did what it could to help the flow of commerce prevail.
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| Project Year: 2009 | Project Status: Live | Agency: AKQA | Relevant Link: |
| Technology: Flash | Project Duration: 3 months | Employ: Sub-Contract | Agency Site |
Facets Include:
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Process Flows
What would be the different methods of interaction for typical moms using the Target Weekly Ad? These flows accounted for different points of entry, whether via banner or custom URL.
UX Wireframes
The wireframes reflected a rich interactive experience, seeking to replicate the paper-based catalouge, inserted in the Sunday newspaper.