eBay : eBay Motors
Working with AKQA, a re-concepting of eBay and their Motor Services offering provided new direction and concept for the online auction site. Content was reassessed and a new, more sophisticated brand direction was proposed for the eBay Motors channel.
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| Project Year: 2005 | Project Status: Conceptual | Agency: AKQA | Relevant Link: |
| Technology: N/A | Project Duration: 1 month | Employ: Sub-Contract | Agency Site |
Facets Include:
1
UX Wireframes
Page-level wireframes restructured the page to position the search and filter functionality to a more prominent position.
Brand Development
The darker, more mature brand direction was meant to cater towards a more male-oriented audience than the generic ebay site.
Design Comps
Visual design mandated a more controlled color pallete, with duotone applications for some of the personal story profile pictures.