Visual Design
Facets Include:
Brand Development
How will the brand itself be portrayed in an online space? Will the online medium dictate a differentiation from the overall brand message, or maintain consistency? A company's brand in an online space can utilize a number of different components that are unique to the medium.
Portfolio Examples:
Design Comps
An effective visual design is not taking the wireframes as verbatim. They are meant to be seen as merely a guide, not a end-all-be-all. An effective designer can break from established conventions to illustrate their own aesthetic.