Strategy & Planning

Facets Include:

Business Requirements

What are the needs that this site has to fulfill? Will the scope embody a functional, tool-based application or more of a brochure? Each requirements document is a unique body of work, addressing the how / what / why of the interactive experience for the user.

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Stakeholder Interviews

Interviews uncover the motivation behind the site itself, as well as the needs for each respective department. These interviews build motivation for site development and buy-in amongst higher-ups.

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Heuristic Analysis

A best-of-breed review of an existing website helps set a precedence of what development can achieve. Competitor analysis and review help set the bar for any upcoming efforts.

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Usability Testing

Whether formal or informal, in-person or online, usability testing provides essential either as a pre-cursor or a validation for site design. Testing also can provide a quantiative comparison point for benchmarking against future studies.

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